While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. Literary publicists was founded in 1985, and since then, kim has had the great pleasure and honor of working with literally hundreds of authors and. Your fullservice publicity and media relations agency. Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm that has a special knack for working. Contact us affordable book marketing campaigns for. Susan schwartzman is the hardestworking book publicist in the business.
And when it comes to publishing, new york may be a banquet. And when it comes to publishing, new york may be a banquet for 100 people but l. You write the book with our help, and we do almost all the rest. About celebrity pr national publicist book publicists. How to find and work with a book publicistsuccessfully jane. Publicity examples, media success garis media national. Thats where paula margulies communications can help. She did a superb job promoting miami spice and the barbecue. Theres nothing like it to help an author build their name, reputation and brand. Writers of self published books should split their tasks with publicists the same way. We work with our clients strengths to customize smart, strategic media campaigns that position authors as newsworthy experts in their field, through frequent print, radio. Jan 31, 2018 oprah winfrey has scrubbed russell simmons from her latest selfhelp book following multiple rape accusations against the music mogul.
Jan 02, 2016 a book publicist will point you in the right direction and line up opportunities for you, but they will not guarantee financial success. All i am saying is that this might help a lot more than the selfpromoting. About book publicist scott lorenz book publicist scott lorenz is president of westwind communications, a public relations and marketing firm with a special knack for working with. Lorenz works with bestselling authors and self published authors promoting all types of books, whether its their. Paula margulies communications book publicity and promotion. About scott lorenz book publicist scott lorenz is president of westwind communications, a public relations and marketing firm with a special knack for working with authors and. Aug 11, 2014 i have to say as a successful pr book publicist, i have handled a number of authors over the years. Book awards authors should enter westwind communications. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019. Times is a leading source of breaking news, entertainment, sports, politics, and more for southern california and the world. With self published books, which arent typically distributed in high. The director of the casden institute for the study of the jewish role in american life and an awardwinning film historian, ross historyuniv.
Contact us affordable book marketing campaigns for fiction. Affordable book marketing campaigns for fiction and nonfiction. Chasen directed the academy award campaigns for more than 100 films during her career, including driving miss daisy in 1989 and the hurt. Author says small houses treat authors better stars. Book publicist scott lorenz is president of westwind communications book marketing, a public relations and marketing firm that has a special knack for working with authors to help them get. At a certain point, its time to hire a top selfpublished book and author publicist to help you achieve your highest levels of success and the ultimate goals for your book. Before you sign a contract with a publicist, be sure to thoroughly check them out.
Guide and file questionnaires to complete court forms. I graduated with a ba in journalism, an emphasis in public relations and a minor concentration in creative writing. How movie stars shaped american politics, 2011, etc. Linked in named me in its top 24 book publicist profiles list. Scott peck, the psychiatrist who worked his way into national consciousness with the publication of his 1978 selfhelp book, the road less traveled, has died. Book launchers helps authors in the united states and canada write, self publish, and sell their books. Publicists typically offer to book the author on local or national media shows and obtain newspaper and magazine articles or mentions and promote the author online, through social networks. Some also book speaking engagements and arrange book tours. One of the best things an author can do to market their book and generate publicity for it, particularly if it is selfpublished, is to tie the book into something in the news.
During world war ii, american nazis planned to overthrow the u. Because marketing and publicity help is the most common request i. Jessie does not work on prescriptive nonfiction, selfhelp, selfpublished authors or business. Good exposure in the media can be far more beneficial to an authors success. One of the best things an author can do to market their book and generate publicity for it, particularly if it is self published, is to tie the book into something in the news. Susan schwartzman public relations represents both literary fiction and commercial fiction as well as nonfiction titles covering a broad range of subjects. How does a book publicist differ from a literary agent and why do you need one.
I started working in the literary pr industry in 2008 and my love for books and pr turned into the career of my dreams as a literary publicist. A member directory and songbook, the annual irwin awards, special events for published authors, and a bimonthly newsletter, help round out the organizations benefits. Book launchers writing coaches will help you define yourself and your message. They have worked with authors like david friedman, arje. Book publicists of southern california for authors and. Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Dont forget to leave us a telephone number or email where we may reach you, the title of your book, and your website domain if you have one.
This book has been hugely successful and its full of good stuff. We are a boutique public relations agency specializing in helping talented authors get premium exposure for their publications. I have to say as a successful pr book publicist, i have handled a number of authors over the years. Martins press who has worked on bestselling campaigns. Oprah winfrey has scrubbed russell simmons from her latest selfhelp book following multiple rape accusations against the music mogul.
Synonyms for self publicist include braggart, boaster, brag, braggadocio, bragger, swaggerer, blowhard, blusterer, poser and poseur. The book, which gained popularity and added sales largely by word of mouth, was widely endorsed by catholic and protestant church officials and selfhelp groups, including. The director of the casden institute for the study of the jewish role in american life. Whether its non fiction book marketing, self published book marketing, ebook marketing or one of a wide array of author marketing services, smith publicity is indeed an elite publicity firm, but also one that will help an author of a quality book, regardless of how it was published, reach their goals. In the strict sense of the word, a publicist s role is to secure media coverage for your book. Lorenz works with bestselling authors and selfpublished authors promoting all types of books, whether its their. What is a publicist going to do to help sell my book s. The book publicist book publicist scott lorenz offers. Jul 22, 2018 a publicist is a key to a book s success in the media. A lot of that is on the authors shoulders for writing a good book to start with, but also to promote, be seen, be a personality to sell the book. When i first hired susan schwartzman my expectations of her were high. Lorenz works with bestselling authors and self published authors promoting all types of books. Your publicist knows talks public relations, success coaching and business development marketing and business strategist coco wade, is a well noted magazine publisher for the national entertainment and lifestyle publication, exxpose magazine.
She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019 in addition to being a columnist for publishers weekly. Since our contacts in the media are exceptionally good. The inhouse publicist also took on the trade magazines and national media, so my outside publicist. Book publicity services for authors and publishers. Independent and self published authors, contracted authors, and large or small publishers count on us. About book publicist scott lorenz westwind communications. He is also the subject of a vice media documentary, the showstopper. Then, you will be fully supported through the phases of self. Book publicist for over 10 years, specializing in latest trends in traditional and digital media to build awareness for global clientele. Book publicist scott lorenz is president of westwind communications book marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Book marketing is a fulltime challenge that successful authors trust to a top book publicist like scott lorenz book marketing strategy in a typical book marketing campaign, westwind. While the emergence of digital and social media marketing strategies have prompted many publicists to diversify their offering, their first and foremost value add lies in their media network and their ability to sell your story.
Jun 27, 2011 do you know what a book publicist does. If you have a book, film, or tv project or event, you need our team of experienced. Whether you publish through a traditional publisher or plan to selfpublish, you will. Library tales was founded in 2011 and has produced books focused on selfhelp, memoirs, and niche fiction books. Publicists typically offer to book the author on local or national media shows and obtain newspaper and magazine articles or mentions and promote the author online, through social. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or. I also help authors selfpublish and traditionally publish their books. A publicist is a key to a books success in the media. A book publicist will point you in the right direction and line up opportunities for you, but they will not guarantee financial success. About scott lorenz book publicist scott lorenz is president of westwind communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. Synonyms for selfpublicist include braggart, boaster, brag, braggadocio, bragger, swaggerer, blowhard, blusterer, poser and poseur.
Your self published book will be the same high quality product as any traditionally published book. I also help authors self publish and traditionally publish their books. Hire a top publicist for selfpublished book marketing success. Susannah greenberg public relations is a fullservice public relations firm for book publicity. The lowstress way to find your next book publicist job opportunity is on simplyhired. Book marketing expert and book publicist scott lorenz. Her services also help build the authors internet presencefrom. Oprah deletes russell simmons from her new selfhelp book.
Renowned strategist and author of the forthcoming book series, your publicist knows, coco wade ventures to captivate like minded business moguls, entrepreneurs and startups. For instance, the inhouse publicist hit up fiction blogs while we contacted parenting sites. A veteran publicist wonders, out loud, why the industry still seems puzzled about her job. Bookexpo america 2014 upublishu slideshare presentation. Ronni sue chasen october 17, 1946 november 16, 2010 was an american publicist, who once represented such actors as michael douglas, as well as musicians such as hans zimmer and mark isham, among others. Shawn valentino is an author and television personality from sterling heights, michigan. Her focus is on selfhelp, spirituality especially buddhism, and personal. Ronni sue chasen october 17, 1946 november 16, 2010 was an american publicist, who once represented such actors as michael douglas, as well as musicians such as hans zimmer and. Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm with a special knack for working with authors and entrepreneurs to help them get all the publicity they deserve and more. For example if you wrote a book on dieting or healthy eating, tie it into such ideas as healthy holiday eating tips or eating healthy for the summer.
A full service literary publicity and entertainment agency with a focus on nonfiction. Sep 28, 2005 the book, which gained popularity and added sales largely by word of mouth, was widely endorsed by catholic and protestant church officials and self help groups, including alcoholics anonymous. The inhouse publicist also took on the trade magazines and national media, so my outside publicist and i went to work on local media and internet radio. He is the author of a self help book the showstopper lifestyle, which he touted as a playboy philosophy for the new age. Publicists is a small book publicity firm that takes pride in developing personal, highly collaborative relationships with authors and publishers. Events and meetings of book publicists of southern california. Self care and ideas to help you live a healthier, happier life.
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